How The Internet Is Affecting Marketing

Simply by registering on a beauty forum, Zhao Minrui received some of L’Oréal ‘s latest sunscreen lotion.

It was the third time she had received a free sample this year, either for sharing her experiences of skincare or participating in online bidding.

With or without even realizing it, the 20-year-old sophomore had played a role in increasing the popularity and sales of the cosmetics, while at the same time getting a decent return.

“My friends and I find new skin products through micro blogs (Weibo in Chinese) or gaming sites, and we carefully study the online comments before deciding whether to buy them,” Zhao, the young but experienced online buyer, told China Daily. [Read more...]

benefits of online business

benefits of online businessGiven that many are thinking in venturing into business. True enough that an eight hour job of today could no longer suffice a sufficiently comfortable life. It takes more than just a regular fixed income to send kids to good schools while providing the family with all the necessary amenities. That is why most people would find business as a very attractive opportunity most especially in the online.

There are several benefits a business person would get in online as compared to traditional business. For one, selling products doesn’t need a space to display products. And there is a bigger market, which is the world.

Of course like any other business, online business entails necessary tools to maximize sales and profits. One best example is drop shipping. This is the method where the entrepreneur uses a third party to ship the product. Members of dropshipping receives direct access to high-quality, brand name products at low wholesale prices, and easy-to-use software that fully automates the selling process.

The dropship products then save the entrepreneur not only time, but inventory costs as well. Other benefits associated with drop ship products, is the low wholesale prices with no minimum orders and these products are shipped directly to the customers. All of this then makes it time efficient, stress-free and a bigger income in the long run.