Simply by registering on a beauty forum, Zhao Minrui received some of L’Oréal ‘s latest sunscreen lotion.
It was the third time she had received a free sample this year, either for sharing her experiences of skincare or participating in online bidding.
With or without even realizing it, the 20-year-old sophomore had played a role in increasing the popularity and sales of the cosmetics, while at the same time getting a decent return.
“My friends and I find new skin products through micro blogs (Weibo in Chinese) or gaming sites, and we carefully study the online comments before deciding whether to buy them,” Zhao, the young but experienced online buyer, told China Daily. [Read more...]
